Novel CBD started as a means to provide premium quality CBD and CBD-infused products with unmatched service and equal commitment to our community. Founded in 2017, our commitment has always been to provide world-class products and improved quality of life for people and animals. Our Novel approach is a genuine commitment to being good stewards of our natural resources while providing customers with premium formulations and accurate information for their wellness journey.

OUR MISSION is to provide our customers with the highest quality CBD & CBD-infused products available while serving our community with a commitment and dedication to wellness for life.

Lou Police
Lou PoliceCEO
Malik Appleton
Malik AppletonChief Science Officer
Kathryn Nassr
Kathryn NassrCreative Director
Maria Pennington
Maria PenningtonFormulation Manager
Nick Scannapieco
Nick ScannapiecoDirector Product Formulations
Kara Police
Kara PoliceVP Retail Operations
Peter Archey
Peter ArcheyChief Operating Officer
Kenneth Kaplan
Kenneth KaplanCorporate Counsel
Todd Spencer
Todd SpencerFinance
 Joey Police
Joey PoliceChief Technology Officer
Whitney Trujillo
Whitney TrujilloChief Information Officer
Keri Stafford
Keri StaffordMarketing Director